Privacy & GDPR Policy

Introduction

Your privacy is important to Emergency Dentists LTD ("Emergency Dentists", "the Company", "we", "our", or "us"). This Privacy Policy explains how we collect, use, and protect your personal information when you use our appointment booking service. We are based in the United Kingdom, and UK laws govern our data practices.

Purpose

This Privacy Policy informs users about:

• Personal data we collect and hold
• How we collect and use it
• Data security practices
• Who accesses your data
• Your rights
• How to contact us

Consent

By using our website or providing information, you consent to our data practices. We'll post any policy changes on this page. You may withdraw consent by contacting info@emergency-dentists.co.uk.

Legal Basis for Processing

We process data based on:

• Your explicit consent
• Contractual necessity
• Legitimate interests
• Legal obligations

Personal Data We Collect

Information You Provide

• Account details: username, password, profile picture
• Contact details: email, phone number
• Location: physical address, billing address
• Financial information: payment details, tax numbers
• Personal details: name, title, date of birth

Information Collected During Use

• Interaction records
• GPS coordinates (with permission)
• Communication details
• Metadata: IP address, device information
• User actions on our website
• Search preferences (location, radius, dates)
• Selected appointment details

Information Stored Locally on Your Device

Our website stores certain information locally on your device using localStorage to enhance your user experience and facilitate appointment bookings. This data is stored on your device only and is not transmitted to our servers unless you complete a booking process. The information we store includes:

User Information

• Personal details (name, title, date of birth, contact information)
• Address information (street address, city, postal code)
• Guardian information (if applicable for minors)

Search Preferences

• Search location details (postal town, county, postcode, coordinates)
• Search filters (radius, dates, days of week)
• Search results for available appointments

Appointment Information

• Selected appointment time slots
• Provider information
• Service details
• Appointment confirmation details
• Calendar event information for booked appointments

Technical Information

• User ID (to maintain your session)
• Accessibility support settings
• Completed order information

Why We Store Information Locally

We store information locally on your device for the following purposes:

• To remember your search preferences and avoid you having to re-enter information
• To allow you to quickly book appointments without re-entering your personal details
• To provide personalized search results based on your location and preferences
• To create calendar events for your confirmed appointments
• To improve site accessibility based on your device requirements

Local Storage Retention

We store your information in localStorage for a maximum of 30 days from your last interaction with our site. After this period, the data will expire and be removed automatically.

Children's Information

We collect children's data only with parental/guardian consent. Parents/guardians must provide their details to create accounts for children.

How We Use Your Data

• Provide website services
• Manage accounts and support
• Communicate about relevant services
• Develop content based on interests
• Send promotional messages (with opt-out option)
• Resolve disputes
• Measure consumer interest
• Provide updates
• Customize experiences
• Detect fraud
• Enforce Terms of Use

Sharing Data with Third Parties

We share data with:

• Payment processors
• Marketing platforms (with consent)
• Analytics providers
• IT service providers

We never sell your personal data. To opt out of sharing, contact info@emergency-dentists.co.uk.

Your Rights Under GDPR

Under UK GDPR, you have the following rights:

• Access your data
• Request corrections
• Request deletion
• Data portability
• Object to processing
• Withdraw consent

For locally stored data specifically:

• Right to Access: You can access your personal data stored in localStorage through your browser settings
• Right to Erasure: You can clear your data at any time using the "Clear My Data" button on our site
• Right to Restrict Processing: You can prevent localStorage by adjusting your browser settings
• Right to Data Portability: You can export your data through your browser developer tools

Contact info@emergency-dentists.co.uk to exercise these rights.

How to Clear Your Local Data

You can clear all locally stored data in two ways:

1. Using the "Clear My Data" button located in your account settings on our website
2. Through your browser settings (typically found under Privacy or Security settings)

Data Retention

We keep your data only as long as necessary for service provision or legal requirements. Consent withdrawal doesn't affect prior processing. For localStorage data specifically, we retain it for a maximum of 30 days.

Data Security

We implement appropriate security measures to protect against unauthorized access or data breaches. We limit internal access and have procedures for handling potential breaches.

Complaints

You may complain to the Information Commissioner's Office (ICO):

• Phone: 0303 123 1113
• Website: https://ico.org.uk/concerns/
• Email: icocasework@ico.org.uk
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Please contact us first with any concerns.

Contact Us

Emergency Dentists LTD
United Kingdom
Email: info@emergency-dentists.co.uk